What is cognitive dissonance? Actually the question should be why as an investor / wealth creator should you be aware of this! Cognitive dissonance is our need to justify all our actions – even if we know that it is not worth justifying. It is easier to see examples of what is cognitive dissonance. We […]

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Subra, is this the best time to enter the market? Boys, girls, fathers, journos, readers everybody asks me this question, almost every day. Many want to see if I change from what I said the previous week, some to go home and laugh saying – see the market has come down ‘this guy knows nothing’, […]

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Well being cynical is one sure way to make people think, right? Not sure but I keep trying it all the time. ‘Sir your income will increase by 12% every year so you can increase your SIP contribution …..’ ‘Like Subra says ‘If you give up the Barista coffee which you have everyday and instead […]

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What is a valentine post doing in a financial blog? Well , well, I should have said: Will you be my financial valentine? In this era of boys and girls earning equal amounts, both of them have equal responsibility in managing the money too. Obviously nothing in our education system teaches them this basic skill…and […]

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dr m kishan on January 31st, 2013 at 8:15 am e Subra Sir, Goal setting is very important aspect of any effort financial planning may being one. But I always have one query. Imagine if all of my goals are somewhere about 20 years down the time, do I still have to allot different financial […]

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7. Confirm tenure is appropriate: “The insurance representative offered me an endowment policy for 30 years…and at age 44…I am wondering how will be able to pay the premium after I retire…what should I do Subra?”. GENUINE READER QUERY…My answer is a separate post….will do it soon. Here it is: Appropriate tenure of a risk […]

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Let us look at a fictitious conversation between a ‘Super Senior Vice President – Strategy and Execution’ and an IFA: Sir my client, Subra, has invested in our company’s ULIP with the least fund management charges…but it is doing very badly…what should I do? Sir my client is not a  greedy or a crazy guy, […]

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