What is cognitive dissonance? Actually the question should be why as an investor / wealth creator should you be aware of this! Cognitive dissonance is our need to justify all our actions – even if we know that it is not worth justifying. It is easier to see examples of what is cognitive dissonance. We […]

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  For many of us who deal with life insurance, we dread the call from the client’s nominee asking for a claim form, do we not?   However, do we expect a call from a client to say “Thanks for the term life insurance that I took from you last year, I am alive, but am […]

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