A friend called me with a surprising question. Let us call him M.D. He bought a house in Navi Mumbai for about Rs. 80 Lakhs, – of this about Rs. 55 lakhs was funded by a loan from the State Bank of India. Over the last 4 years he had paid a lot of interest, […]
Once upon a time not very long ago the MD of a company (who had never been in a sales function) was making a presentation. At this presentation he would put the Customer on top….and tell the world that the whole organization existed for the customer. Obviously in this diagram of hierarchy he would be […]
How to identify mature organisations which think they are too great to fail? They fail to see Customer’s Changing needs They are run by people who hate the sales and marketing functions – in a competitive market! Their systems are old and created to please the board – the customer be damned. If a product […]
I have a friend who has worked in a bank for many years – from a rookie sales person to almost the top job in sales and marketing. She has (to me surprisingly) acquired a lot of knowledge about banking, mutual fund and life insurance. Not knowing much of her background (she now works for […]