Once upon a time not very long ago the MD of a company (who had never been in a sales function) was making a presentation. At this presentation he would put the Customer on top….and tell the world that the whole organization existed for the customer. Obviously in this diagram of hierarchy he would be […]
A friend says it would be great if you could choose where to be born and as what. If you were born in 1900 you should have been born in England. If you were to be born in 1950 you should have been born in US. If you were born in 2000 you would be […]
How to identify mature organisations which think they are too great to fail? They fail to see Customer’s Changing needs They are run by people who hate the sales and marketing functions – in a competitive market! Their systems are old and created to please the board – the customer be damned. If a product […]