Sadly there is not enough research on the financial behavior of Indians. On the other hand there is a lot of research in the US about American earning, spending and investing pattern. It is NOT possible to just do a cut n paste of the American behavior patterns, and THEREFORE one cannot just accept the […]

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Let me start by saying: It is not easy! Senior citizens – let us say the senior citizen who has been successful in life and has led a healthy life and is now about 75+ years of age. He / she is simply bored. They may or may not admit, but most of them are […]

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If you went back in time, most ‘middle class’ people were spending a big fortune of their income on ‘essentials’. Imagine in the 1980s – a person earning Rs. 5000pm (almost a HUGE salary!) – could have been spending Rs. 2000 a month on household expenses. This was about 40% of the take home salary. […]

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When I wrote in 2006 ‘you should take a term life insurance of Rs. 1 crore’ many people wrote to me saying: – he must be a life insurance agent – this is not for the middle class…how can we pay thousands of rupees premium? – if we put all our INVESTMENTS in life insurance, […]

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A friend is trying to be as environment friendly as possible…or as less damaging to the planet earth. Actually he says – it is just like going back about 60-70 years and lead a middle class life style. Let us see some of the things he does: drinks water from an earthen pot takes bath […]

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‘I earn Rs. 15L CTC – and clearly I am overpaid. However I am not able to save a rupee – I have no idea where my money goes’ Can you believe this…if you are a middle class Indian? I found it a little amusing…but not difficult to believe. When I spoke to him, I […]

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I move in a completely different social setting….but nowadays I am meeting some people with such ideas too: 1. Best jobs in India are in the Government: Parents (and therefore their children) who believe that the best jobs in India. Funnily this comes from the basic insecurity that private sector hires and fires whimsically. 2. […]

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