Believe me, buying a financial product is as traumatic as sitting with a doctor and discussing a report saying you have some killing illness.
I am connected to many CXOs in the financial services industry and there is perhaps not one brokerage firm that has not offered its services to me. Among other accounts I have a broking account with Icici Direct. I have requested for a login password infinite number of times and have not got it.
Now take the case of buying a more complicated product like life insurance. There are many methods of buying it:
– Go online do some research and buy the cheapest Term insurance
-Go to a company of your choice leave your details on the net, the representative will come and sell you a Unit Linked Plan.
-Go to a bank and say insur….and the relationship manager will be in your house before you reach home
-Mention loudly the word insurance in a group of 5 people, there will be 6 people calling on you offering some ULIP promising you 36% returns. Are you wondering who is the 6th? He is your building’s security guard who asked those 5 people where they were going…and realised that there was a business opportunity!
Which method to choose…should be another post na?
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