Actually I am not sure whether this is a post on retirement or financial education. Or like a friend says all my posts are on financial education….
The financial services industry uses terms like financial planning, life insurance planning, retirement planning…..but the common man has found out that all thes are sales pitches, right?
So the financial education jamboree has given a feedback to the financial sales arm to change its terminology. Now if the financial educators have warned the people that …all these planning is actually sales pitches..then the guy gets wary.
So what to do?
Armed with this fantastic feedback by the financial education jamboree the BFSI will now come out with new terminology. This stuns the hunted animal – like a deer caught in the headlights….and will buy for some more time.
When a planner uses terms like financial planning, the client yawns. He does not want to be told:
Sir you are 44 you need to invest Rs. 59000 in a MONTHLY SIP in case you wish to retire at 68
Sir if you had started earlier (say18 years of age) it would have been only Rs. 590 per month..
Sir you should not have withdrawn from your PPF….
So now the sales guys have been asked t o use new catchy words like:
Sustainable Retirement Life style
Healthy Retirement eating and living it well
Retirement? that is for ‘old’ attitudes – You are still too damn young!
so caveat emptor!!!
Post Footer automatically generated by Add Post Footer Plugin for wordpress.