The Sundaram Mutual ad is giving reasons – ‘Why investors love our dividend policy’….3. They say to pay dividends, funds must BOOK profits. This is true, but how does the fund house know whether I need the cash today or after 5 months? Do they know that I am a 23 year old hoping to […]
We all know who writes columns of lies, lies and honest lies, so here is a dig… Look at the Quantum Mutual fund advertisements which appeared in the national press. The advertisement says “we have eliminated distribution commission…” so your money works for you. There are 2 types of charges that a customer pays in […]
English is a very beautiful language. And unlike excel allows you to be as unprecise as you wish. Imagine running an advertisement driven business. You need everybody to advertise. So if you choose one scheme – you are antagonising 54 other schemes in that category. SO if you are serious, you should not run a […]
So SEBI has one more work for mutual funds. They are supposed to be the conscience keepers for corporate India. Good news. Next they may be asked to get a ‘good behavior’ certificate from unit holders – saying I will redeem them only for legitimate purposes. I will not use the proceeds for buying a […]