I met somebody a few days back and he asked me the following questions:

Why do you write a blog? What is the goal? What is India’s biggest financial planning issue? What are you doing to help the spread of financial literacy?

I liked the questions, but he must have felt that my answers were flippant…so read on, this is truthfully what I told him. I hope he understood it exactly like that.

I do not know why I write a blog. Frankly that is true. It cannot be for money – if you guys click on the Google ads, I make money. I have no clue of how to monitor clicking except depend on Google’s figures. This I cannot audit. So my customer (Google) tells me how many ads came and what rate they will pay me. One has to be challenged to accept this as a business model. It is more like an NGO!

I am not here to change the world: No, I am not here to believe that people read my blog, understand and implement. I also know that a survey will make me feel good rather than tell me the truth. More importantly this blog is not like a ‘do it yourself model’. I write on too many things – and some of it irrelevant.

I cannot sit on judgment over the quality of mutual funds, ulips, service by financial planners, banks, or about their charges. Yes once in a while I praise them, crib about them, make fun of them, etc. but I do this about relationship managers, clients, unions, auto drivers,…so it is more fun than learning.

Many of my friends, relatives, colleagues, ask for advise. Some take them, some do not. If I am a professional and get paid for my service, surely I cannot crib if they do not take my advise, can I? Or should I?

India’s biggest problem in financial services: No clue, neither too keen to set the world right. Problems will remain, solutions will be available those who connect the two will have to be paid to connect them. I just write about problems and solutions.

Financial literacy is perhaps the most abused word in the financial services business now. Others being ‘we are here to help the small investor’, ‘financial inclusion’, ‘investor empowerment’, ‘investor education camps’, nice to hear. However the ratio of financial education budget to financial advertising power is 1: 5 billion. This is like a Brazil vs. India football match. God help those who put money on India saying ‘I am patriotic’.

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  1. As another blogger, I do agree with you that I cannot change the world through just my blog.

    The blog is just a tiny platform that gives me the liberty to tilt my lil’ sword at the windmills! 🙂

    Having said that, the child in me doesn’t let me sit idle! I am an eternal optimist and would love to change the world, atleast for 2000+ people who have subscribed to my blog 🙂

    And yes, it was great talking to you today. Will try to meet up with you soon.

  2. Something very likable post about this post 🙂 Not able to pinpoint the reason though.. May be as Ranjan point out… it could be just because I am part of the 2000 odd ppl who are on both of your subscriber list and feel empowered with such information 🙂

  3. Subra,

    Your post is the first thing I read in the morning. Many of your posts are very good, a few are more like gossip 🙂 but fun. Your blog has a way of growing on the person very unlike many other investment related blogs which are usually heavy. But the amount of learning from your blog is enormous, if the person spends a few months staying with your blog. Also, many of the links you post have wealth of information in them.

    What you have achieved is to take a ‘dry’ ‘intimidating’ subject like finances/Investments and made it enjoyable for a common man like me. I have immensely benfitted from your blog.. Keep Writing..

  4. – all true.
    – yes, changing is hard and slow, but i thank all those (and you) who try on financial literacy, because at least *some* people benfitted like me immensely. (and i try to give useful info to my friends and hope it gets used and passed on, slowly)

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