Largely people like short term pleasure over long term benefit. Let me explain. A sweet stays for 30 seconds on the tongue (thanks to the tongue and the saliva, you know the taste) but for 30 years on the hips. We still choose the sweet. When biscuits are passed around, butter cookies and kaju […]

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You got educated, got married, started investing and quickly you were convinced you should pay for your kids college expenses. So you invest more for your kid’s education and less for your own retirement. No I am not arguing against that. That is for another post! Some big chunk of business that the financial services […]

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Delayed gratification is so boring! Particularly when it comes to finances, constantly pinching pennies and saving all your extra cash is pretty darn boring. Which is why so few people do it well. There are too many fun things to spend money on.Yet, unrestrained spending (especially the kind that lands us in debt) is the […]

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¬†Delayed gratification is so boring! Particularly when it comes to finances, constantly pinching pennies and saving all your extra cash is pretty darn boring when you get right down to it. Which is why so few people do it well. There are too many fun things to spend money on.Yet, unrestrained spending (especially the kind […]

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