Quite amused about the number of readers who said that the customer is well educated, can make well informed choices…Also many distributors believe that the customer believes them….I know of  many cases where they listened to their brokers…and really went broke 🙂 Here read about the great food fraud.. http://opinionator.blogs.nytimes.com/2011/02/22/how-to-make-oatmeal-wrong/?ref=global-home