Whenever there is a group activity, and there are costs, pricing comes into play. The problem is NOT everybody understands costing. I would daresay that most people do not understand costing at all. Let me give you an example from a Running club. These are the costs incurred for conducting a run: Transport (Rs. 1200), […]

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When I ran the Standard Chartered Mumbai Marathon (scmm) in the year 2011, I was an amateur walker and used to run only the Scmm – and had done little by way of practice. I did the 21.09 km race in 2:50 – which was about 5 minutes MORE than my target time of 2.45. […]

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