Not long ago I used to appear on TV at regular intervals. The channels that I used to appear regularly are ET TV, Bloomberg Utvi, and much less frequently on Cnbc and Cnbc Awaaz.
So obviously PR agencies had seen me – and two of them approached me. One of them said ‘look at our fund performance, please talk about our schemes’…the other agency said ‘will you write about our produce on your blog’. The person who was calling me for a ‘byte’ to be said on TV used to work for a PR agency where I had done training.
Now in multiple roles there is a conflict that cannot be avoided. To appear on TV you need to say something catchy, interesting and perhaps controversial.
While doing training one can be blunt and factual – and say ‘this is correct, however I KNOW what you tell the client, but please say it THIS WAY so that you can sound correct while having your way’.
While doing a product review there should be some chance in hell that I will use that product.I keep wondering when will shareholders of mutual funds make money by doing a legitimate business. Frankly my views on so many products is scathing and I might just say ‘such a product is unnecessary – which dramatically reduces my chances of getting an ipad gift for Diwali 🙂 or has inflation caught up with Diwali gifts too 🙁 ??
So what to do? it is only financial blogging for me…and an ocassional TV appearance and writing for web sites…no PR, no product review, no product endorsement, …lots a ‘no’s..
This became very difficult – if you see my advice – it may be correct, but it is BORING. It is like saying if you have 3 idlis for breakfast, lots of fruits, salads, less fat,….you will live a good life. If I keep saying ‘Do a SIP…do not touch for a long time….’ it is dull and boring..and the channels (perhaps rightly) feel that people crave for variety. Great. More power to them.
To me there is a clear, very clear conflict. Most products in the financial services industry are redundant. If I were tracking fund houses and fund products, I will have to track 42 houses X 100 schemes each = 4200 schemes !! I DO NOT DO IT. I do not track ulip performance at all – because the charges are very different for different customers.
I do not appear on TV because they do not call me – clearly dull and boring people SHOULD not be called – just to hear the same thing again and again!
However my articles do appear on the web – in places like www.myiris.com, Moneycontrol.com, Yahoo finance, et.
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