One of the ways of getting financial information – and information about financial products could be the blog.
Blogs are thought to be unbiased, but given the force of PR agencies and SEOs influencing blogs and the way people search…blogs may not be such a great souce. Competence among blogs is another major issue. The kind of utter nonsense – arising out of poor understanding of the markets is easy to see. So a new investor reading a new blogger could be a bad combination. Having said that there sure is an impact of websites like www.mouthshut.com, and even message boards like www.moneycontrol.com.
As the influence of blogs increase their ad revenues will also increase, and then it does become an issue about their being biased. At what stage will people be able to find out tricks, plugs, SEO tricks, etc. Far more importantly it is so simple to set up a blog or a website it is not funny. Whether it gets popular, whether it makes money…are different. There is also no need for a blog to make money – people can do it for their ego, for fun…and for investors to make out the grain from the chaff will be a big challenge.
Mint names 3 websites as being influential also – read this
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