Some of these questions and client behavior situations stump advisers:

1. Too much importance to form, and nothing to substance: Many (if not most) clients like pie diagrams, comparative performance, what is happening in the world report – but actually have no substance.
2. Not knowing what to look for in an agent: clothes, perfume, location of meeting, ….what matters is knowledge level, not frills.
3. “Are you recommending me fund schemes which give you MORE brokerage. Actually in the long run things do catch up.
4. Thinking that a professional WILL choose fund schemes which will remain at the top for the next 15 years.
5. Refusing to reallocate from equity – especially those people who are new to equity. Expect to see a fall in  2018?
6. Refusing to read, understand, or appreciate what is happening.
7. Asking the Adviser why he choose Franklin India Blue chip over SBI Bluechip or Icici Bluechip. In most cases the adviser does not know why!!!
8. Worrying excessively about r, but not bothering about n or about asset allocation.
9. Not diversifying enough, but hoping to reach the targets.
10. Innumeracy in all forms.
11. Jargon dropping without understanding the real impact.
12. Taking advice from one consultant and comparing it with another consultant’s advice

this is a start…