When you talk to CEOs they talk about TOPLINE and when you talk to Analysts they talk about BOTTOMLINE.
Topline is of course ego driven, bottomline is EPS.
No, I am not going to talk about company performance, but about website performance. I keep looking at the number of people who visit this blog and that is now stagnating – for the past 3-4 months it has actually been following. So I had a conversation with a few kids who know something about SEO and I was told that the numbers to monitor are traffic, likes, number of registered users, number of followers, number of downloads, ….etc.
Then I realised that to me these indicators do not matter. Do not matter at all:
1. Number of comments: Every day about 12-24 comments are actually spam! with so many automatic commenting machines and software programs is it surprising that there are so many spams? How does it help a blog if there are a few more comments? I would rather have genuine comments. WordPress is perhaps over strict with spams, but I will live with that!
2. Number of followers: on FB I have many people following me – and frankly I have no clue how it helps, do you? People come, follow and go away. Not very sure except helping my ego!
3. No. of retweets: On twitter there are a lot of people who do retweet (#pvsubramanyam) – but most retweets are for posts on Khoparghade or Tarun Tejpal not for posts on mutual fund costs or ULIPs being expensive.
Honestly I would prefer people who come and ask genuine questions, or have arguments about investing, about asset allocation, about why equity will perform better than debt over say 10 years, on why an asset based on cash flow is easier to value than something like gold.
Not sure if I am right……………just some year end introspection. Even clicking on the Google ads is not of much use – unless of course you stay in New York, New Jersey, London, New zeland, Australia, South Africa, …..even Google likes hard currency…….
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