Is there a generation of brand slaves out there? that too with millions of $ and Rupees being manipulated by the industry?
Every industry has its ‘brands’ and if you dig deep you find the nonsense that they do.
McDonalds: they are happy to stuff your face with food that is not just terrible but has long term health implications too. Even in a mature market like USA with so much of legal activism they sell junk, what damage they can do in a country like India – I will leave it to YOUR imagination.
Adidas: I bought a range of sandals – Rs. 375 in a friendly neighborhood shop to a Rs. 1800 one in Adidas. With more or less similar kind of usage I found that the Rs. 800 sandals bought in Bata was far superior to the Adidas one. In fact on a per day basis, the unbranded cheapest one did not fare too badly vis a vis the branded ones.
Telephone services: do brands matter? all of us have suffered at the hands of all the brands, right?
Food: nothing to say that a big huge brand does better than a small local friendly neighborhood hotel.
Professional services: the big 4 accounting firms regularly pay fines and do out of court settlements, do they not? Deloitte is about the fined a real huge amount in UK – this is after New York levied on them a big fine – read the Deloitte story, you will find it on Google.
J P Morgan – you MUST, MUST, MUST read this story, NOW.
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