For those who noticed, this Sunday-Monday I had carried an article about the cost of postponing. It was an article by the Marketing Head of a life insurance company. I have decided to carry guest articles – it gives the readers a wider choice to read from.

Here is a general caveat: Expect articles to be biased. See the name of the author, see the designation and KNOW that it will have a bias. If it is a person from a life insurance company, he/ she will say ‘buy ulip, buy pension plan, child plan…’. If it is a person who has written a book, he will ask you to buy his book. If it is a person who has designed a software, he would want to plug that. NOTHING WRONG.

YOU, the reader have to decide how much to accept as ‘information’ and how much as a ‘plug’. If somebody does not plug, he /she will be failing in his/her duty!

Will this mean I will comment on these stories? NO. I think my readers are smart enough and will decide for themselves.

Does it mean I endorse what they write? OMG, No.

Some articles which come to me are ghost written – fine by me. Some articles are so well written that I feel like asking ‘tell me how much did you buy it for?’ – nothing worries/bothers me. As long as I get the article by mail and I have been told it is original I frankly could not care.

This reduces the burden on me….and you get more articles. I still hold that I have written all that I know, so it becomes kinda contrived to keep writing on topics which are old…..



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  1. Thank you Subra.

    waiting for your next posts on reading the balance sheet and
    the series on how people like us with limited reach can pick stocks with a 5-10 years horizon..

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