I was asked this question at an Investor Meet….and I said
It is easy to say what Media is NOT. It is surely NOT about
a) Education: If you think media is about educating you, it is not.
b) Advising: To be your ADVISER I need to know YOU. Knowledge of markets, products, etc. is SECONDARY. YOU ARE PRIMARY.
c) Entertainment: If it was so, the quality of programs will depend on asking YOU, not the sponsor.
MEDIA is about advertising. The media companies (print, tv, mobile, net..) NEEDS YOUR attention SO that they can advertise.
Simple, in most of the cases, YOU are the product, because you are not paying. So enjoy life. At least now you know what the MEDIA IS NOT…..
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