Many doctors if not all may not be noticing the change in patient behaviour. Let us look at some of the comments that I have heard:
1. Yes I agree he is a good doctor, but there is no parking available, so I am looking for a change. If you think this is shocking, think again. This is a genuine customer statement.
2. You know like my cousins come from US, I go to Coimbatore for my dental treatment. I anyway have to go AT LEAST once a year as my parents and in laws are there, I go there for my family’s dental treatment. The savings vis-a-vis Bandra where I live is much more than worthwhile. The dentist being my classmate in Coimbatore means I manipulate him to open at 6am to treat me. God bless classmates. This is a genuine customer statement.
3. Subra give us 10 years in the medical insurance business and you will be paying LESS for all kinds of medical treatment if YOU are covered by a medical cover by our company. This is because we will be negotiating with a big chain for 5000 operations – and are sure to get a skill+time based pricing. 2024? Well this was the business head of a general insurance company.
4. If the cost of an operation / intervention is a function of real estate price, facilities, JUNIOR doctors skill and patience AND senior doctor’s time, we will price interventions real cheap. We will remove the role of geography. We will locate out hospital on the outskirts and provide free transport to the patients. The difference will be mind blogging. Statement by an ‘aggregator’ who is aggregating the service providers (dentists, drug shops, opthals, surgeons, etc.)
So doctors please wake up, get money savvy and business savvy please. The world is changing. You can charge Rs. 14,000 for a root canal surgery, only till you find somebody charging 1400.
The net allows all kind of aggregating – buying and selling.
Book sales will go for a toss. If kindle allows an E download of a book, will it soon allow me to buy specific chapters instead of the whole book? Just a thought….
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