When dealing with macros I struggle for numbers that not everybody tracks.
Let us talk of cars. I have met many people now in their 30s who are STILL using their 6-8 year old SMALL CARS. These are rich kids who can easily buy a Honda City if not a Toyota. What is the reason for the DELAY in the upgrade? Ola / Uber.
Is this an indicator that car sales are down, but travelling is up? I see many of the practical people smartly using the Metro in Mumbai and not their car. So is sale of petrol now not a good indicator of ‘prosperity’ ? I know not.
I am seeing more kids turning to rent instead of falling prey to their parents nagging of ‘buy a house’. I am also seeing young people buying houses to give on rent. How do I reconcile the 2 conflicting events? do they cancel it out?
I see 45 year olds refusing to take 15 year loans saying ‘I have no clue whether I will retain this job till I am 60’. NO guesses.
CMIE tracks some of these interesting facts. You must visit their site (I used to be a buyer of their monthly reports and corporate data) when we used to do some research…today I call people to do the research.
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