I keep doing this – keep asking the financial services industry the need for such a big variety of products while the customer needs only a few. Of course I do not get a satisfactory  answer except that “Financial products are not bought, but have to be sold – and that has to be incentivised. […]

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I meet a lot of people, and many of them are equity investors. However there are many people who are scared of equities, and constantly have this question: I am 62 years of age and I have a portfolio with not much equity – some ELSS worth Rs. 2 lakhs in DSP’s Tax saver fund. […]

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Fund Managers/ Fund gatherers aka Asset management companies and their agents need stories to sell the fund to the investor. Will they ever, ever say sell equity funds and wait in liquid funds? No. Will they sell equities and wait in cash on your behalf. NO. They cannot and should not. This is exactly where […]

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We all know how to create wealth do we not? Spend less than what you earn. Save till it hurts. Invest wisely, Insure adequately, Track honestly, …and bingo richness is all yours!! However, you may not know how this happens on a day to day basis..what do you do? You make Budgets. Good old boring […]

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‘Subra all that you say is right…but finding a planner, or doing it yourself is so damn boring…what to do’ Asked a 31 year old girl who was having lunch with me. I really think personal finance is boring. There is nothing to talk about my 17 year SIP in Franklin India Bluechip and Prima […]

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In my meeting with people and talking about money I get to hear the following nonsense about their attitude to money. I see some of these actions – and amazing rationalisations to justify their actions. Stunning. I gave up my medical insurance which we have been paying for 14 years: And this person does not have […]

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When a friend posted a photo of his top end car…another friend asked him (yes openly, on FB)..’How did Subra..allow this to happen’. Thankfully, I did not have to reply. The guy who had the car clarified how a 60% jump in his esop valuation HAD forced him to sell off some of his holding […]

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