When I meet IFAs -generally for training them, I am asked this question: – should we have a website facilitating transactions and – should we have a presence in the social media. Frankly I refuse to believe that there is an easy answer to both these questions. Let me make an honest attempt. If you […]
There is too much venom these days against the IFA. Not that I have not ripped them apart in my blog, but he/she has a very important role to play. I will try to say some of the things that an IFA can/ should do for the client. Whether they are equipped to, is a […]
There are some very difficult questions that an IFA has to ask a new prospect. Asking an existing client is also very useful, but asking a new prospect is vital. By the time you are through with this list you will realize why it is very difficult to be a DIY investor. 1. I am […]
Very rarely would a client ask this question, but it is a very important and a tough question. Imagine a prospect asks you this question: “Why should I hire a financial adviser at all, and why you?” Do not think of the current period when you are investing. Think 5, 10 or 20 years into […]
This is a sheer experience call – not an intelligence call, just an observation call. Read it, agree with it, disagree with it, like it, lump it…but please comment here, on the blog, so that it remains here even after a few years. 1. Be Modest about your calls: Occasionally when you get a right […]
When I interact with IFAs they have this major complaint: “MANY OF MY CLIENTS DO NOT LISTEN TO ME” This is true not just for IFAs but also for other professionals like Chartered Accountants, Lawyers, doctors…How many times have you said (or heard from a fellow professional) “my client makes a mess and then expects […]
Every dentist goes to a dentist, right? Every Counsellor hires a Counselor for himself -he needs it desperately. So should every IFA have an IFA? An Ifa thinks it is a great idea to consult an Ifa. However when it comes to his own money ..he prefers doing it himself !! Why so? These are […]