Sebi had asked the mutual fund industry to spread investor awareness all over India…and allocated a %age of the aum as a COMPULSORY expense on spreading of the industry.

Then they launched a ‘Mutual funds sahi hai campaign’ – both these initiatives have created so much awareness among the people that it is tough to believe…here see what it has done for one mutual fund distributor in Bengal…

https://cafemutual.com/news/tarraki/278-how-this-bengal-ifa-acquired-2500-clients-through-iaps