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	<title>Subramoney &#187; successful</title>
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		<title>Being poor by choice&#8230;</title>
		<link>http://www.subramoney.com/2009/06/being-poor-by-choice/</link>
		<comments>http://www.subramoney.com/2009/06/being-poor-by-choice/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 04:50:47 +0000</pubDate>
		<dc:creator>subra</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[gillette]]></category>
		<category><![CDATA[happy]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[hindu]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[meru]]></category>
		<category><![CDATA[shaving]]></category>
		<category><![CDATA[successful]]></category>

		<guid isPermaLink="false">http://www.subramoney.com/?p=1829</guid>
		<description><![CDATA[Sounds very funny does it not? Why would anybody choose to be poor? Or unhappy? Or fail? Well if you read Hindu philosophy in detail you realise the following lessons are taught to you through stories: You are a function of what you chose to be. If you are happy you make the choices to [...]]]></description>
			<content:encoded><![CDATA[<p>Sounds very funny does it not? Why would anybody choose to be poor? Or unhappy? Or fail? Well if you read Hindu philosophy in detail you realise the following lessons are taught to you through stories:</p>
<p>You are a function of what you chose to be.</p>
<p>If you are happy you make the choices to be happy and successful &#8211; so success follows happiness and not necessarily the other way around!</p>
<p>Happiness is a state of mind &#8211; money is important but the importance we give to money is just too much. It is not so important as we make it out to be. It is just like health &#8211; you need to have it, but those who have health do not jump up and down saying they are healthy. Those who do not have it know how much it means.</p>
<p>I met a taxi driver (If Meru had a frequent user, I could benefit)&#8230;and got talking. He said he went to a barber&#8217;s shop and paid Rs. 20 for a shave. On probing I found that he normally spent Rs. 10 for a shave and that meant Rs. 100 a month &#8211; Rs. 1200 a year. Then I asked him about his food &#8211; he said he eats out every day &#8211; that meant about Rs. 100 a day ATLEAST &#8211; Rs. 36000 a year.</p>
<p>If he choses to buy a Gillette shaving blade (Rs. 20?) and it lasts him 15 days &#8211; he would end up spending Rs. 40 a month or Rs. 480 a year. He could of course choose some unknown brand and save still more! If he ate food from a &#8216;dabba&#8217; packed by his family he could clearly save Rs. 25000 a year and save some stomach aches too!</p>
<p>If you are in HR do you think it is your responsibility to tell people such basic things? No. Because HR (like most other professionals) do not ever get rewarded for avoiding trouble. If there is trouble and you sort it out you get rewarded!
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		<item>
		<title>Secret of successful Investing: Philosophy or Style Statement</title>
		<link>http://www.subramoney.com/2008/02/secret-of-successful-investing-philosophy-statement/</link>
		<comments>http://www.subramoney.com/2008/02/secret-of-successful-investing-philosophy-statement/#comments</comments>
		<pubDate>Sat, 02 Feb 2008 05:25:44 +0000</pubDate>
		<dc:creator>subra</dc:creator>
				<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[Goal statement]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[investment philosophy statement]]></category>
		<category><![CDATA[Life insurance]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[Secret]]></category>
		<category><![CDATA[successful]]></category>
		<category><![CDATA[successful investing]]></category>

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		<description><![CDATA[Do you want to know the real secret to successful investing? It&#8217;s a deceptively simple little thing called an investment policy statement, or IPS. An IPS spells out an investor&#8217;s investment philosophy, asset-allocation targets, and expected results. It also lays out a plan for how the investor will monitor his or her portfolio. We will [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="font-size:9pt;font-family:Verdana;">Do you want to know the real secret to successful investing? It&#8217;s a deceptively simple little thing called an investment policy statement, or IPS. An IPS spells out an investor&#8217;s investment philosophy, asset-allocation targets, and expected results. It also lays out a plan for how the investor will monitor his or her portfolio. We will not get into too much detail about is this &#8220;investment philosophy&#8221; or &#8220;investment strategy&#8221;. Let us call it investment philosophy. </span></p>
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<p><span style="font-size:9pt;font-family:Verdana;">Large organizations, fund managers, and big investors create IPSs for their investment plans. Financial advisors craft them for their high-net-worth clients. You need one, too. </span><span style="font-size:9pt;font-family:Verdana;"> </span></p>
<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="font-size:9pt;font-family:Verdana;">Why? Because the IPS forces you to put your investment strategy in writing and commit to a disciplined investment plan. Even better get a friend, wife, daughter, neighbor, some third party to co-sign and monitor. </span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Here&#8217;s what you should include in your ips, and a sample you can imitate. This is a client and friend who is willing to share her investment philosophy statement, everything here is true but the name&#8211;let&#8217;s call her Sneha. You need to substitute your own goals, investment-selection criteria, and expected outcomes. </span></p>
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<p><strong><span style="font-size:9pt;font-family:Verdana;">Executive Summary</span></strong><strong><span style="font-size:9pt;font-family:Verdana;"> </span></strong><span style="font-size:9pt;font-family:Verdana;">The important elements of your IPS&#8211;your current assets, time horizon, expected return, tolerable losses, and portfolio benchmarks&#8211;appear at the start of your ips in a summary format. Remember, we realise that you may not be able to estimate your risk taking ability, so please take the risk portion, in small bits. You&#8217;ll come back to your Executive Summary when you rebalance your portfolio. </span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Here is Sneha&#8217;s summary.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;"> </span> <span style="font-size:9pt;font-family:Verdana;">Current Assets: <em>Sneha has a total of Rs.3, 000,000 in assets.</em> </span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Time Horizon:<span style="background:white;"> </span></span><em><span style="font-size:9pt;font-family:Verdana;">With 16 years</span></em><span style="font-size:9pt;font-family:Verdana;"> <em><span style="background:white;">to retirement and an expected 30 years in retirement, Sneha has a 46-year time horizon. (Yes she is 35 years of age! and she assumes she will live till the age of 81 years)</span></em><span style="background:white;"> </span></span></p>
<p><span style="font-size:9pt;font-family:Verdana;"></span> <span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Overall Portfolio Expected Annual Return: </span><em><span style="font-size:9pt;font-family:Verdana;">Sneha expects a portfolio return that is </span></em><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">4 percentage points above the rate of inflation. This is what we call in Economics as a &#8220;Real return&#8221;.</span></em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Calculating your expected return can be tricky. I suggest that you come up with a return figure in excess of inflation. Inflation will vary over time, but it&#8217;s the incremental return <em>over</em> inflation that is the most important determinant of whether you meet your goals. </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">As a guideline, here are the real annual returns (above inflation) that Sneha plans to use: </span></p>
<p><span style="font-size:10pt;font-family:Symbol;"><span>·<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Large-cap : 6.0%</span><span style="font-size:9pt;font-family:Verdana;"> </span></p>
<p><span style="font-size:10pt;font-family:Symbol;"><span>·<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Mid/small-cap : 6.5%</span><span style="font-size:9pt;font-family:Verdana;"> </span> <span style="font-size:10pt;font-family:Symbol;"></span></p>
<p><span style="font-size:10pt;font-family:Symbol;"><span>·<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><span style="font-size:10pt;font-family:Symbol;"><span><span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><span style="font-size:9pt;font-family:Verdana;">Index: 5% </span> <span style="font-size:10pt;font-family:Symbol;"></span></p>
<p><span style="font-size:10pt;font-family:Symbol;"><span>·<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Bonds: 3.0%</span></p>
<p><span style="font-size:10pt;font-family:Symbol;"><span>·<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Bond funds: 3.25% (again a tricky assumptions, but you are going to be on watch, are you not?)</span></p>
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<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">If you have a balanced portfolio, you&#8217;ll have a blend of these returns based on your asset-allocation mix. If you are very conservative, choose numbers below my estimates. Conversely, if you are aggressive, adjust the numbers upward. </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Loss Limit: </span><em><span style="font-size:9pt;font-family:Verdana;">Sneha says she could accept losing 15</span></em><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">% in any single year. Over a five-year period, she could lose 3% annualized.</span></em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> </span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Your loss limit is the most you expect to lose over a specified time period given your tolerance for risk. So in this case, Sneha knows that she could lose 15% in any one year, and she&#8217;s willing to accept that level of risk. Over a five-year period, she knows that she could lose 3%. If her portfolio fell by more than that, she&#8217;d have to re-examine her securities. Investors need to balance taking on risk in order to meet their goals with taking on too much risk and losing more than they can afford to. </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Asset Allocation: </span><em><span style="font-size:9pt;font-family:Verdana;">Sneha has set the following </span></em><em><span style="font-family:Verdana;">l</span></em><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">ower limits, targets, and upper limits for investment in each asset class.</span></em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> </span></p>
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<p class="MsoNormal" style="line-height:8.25pt;margin:0;"><strong><span style="font-size:7.5pt;font-family:'Trebuchet MS';"> Sneha&#8217;s Asset Allocation</span></strong></p>
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<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><strong><span style="background:white none repeat scroll 0 50%;font-size:7.5pt;font-family:'Trebuchet MS';">Lower Limit ( % )</span></strong></p>
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<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><strong><span style="background:white none repeat scroll 0 50%;font-size:7.5pt;font-family:'Trebuchet MS';">Target ( % )</span></strong></p>
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<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><strong><span style="background:white none repeat scroll 0 50%;font-size:7.5pt;font-family:'Trebuchet MS';">Upper Limit ( % )</span></strong></p>
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<p class="MsoNormal" style="margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">Large-cap value stocks</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">15</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">20</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">25</span></p>
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<p class="MsoNormal" style="margin:0;">
</td>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">Large-cap growth stocks</span></p>
</td>
<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">25</span></p>
</td>
<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">30</span></p>
</td>
<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">35</span></p>
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<td style="border:medium none #e0dfe3;width:114pt;background-color:transparent;padding:0;" colspan="4" width="152" valign="top">
<p class="MsoNormal" style="margin:0;">
</td>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">Mid/small-cap stocks</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">15</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">20</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">25</span></p>
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<td style="border:medium none #e0dfe3;width:114pt;background-color:transparent;padding:0;" colspan="4" width="152" valign="top">
<p class="MsoNormal" style="margin:0;">
</td>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">Index stocks</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">5</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">10</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">15</span></p>
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<td style="border:medium none #e0dfe3;width:114pt;background-color:transparent;padding:0;" colspan="4" width="152" valign="top">
<p class="MsoNormal" style="margin:0;">
</td>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">Bonds</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">10</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">15</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">20</span></p>
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<td style="border:medium none #e0dfe3;width:114pt;background-color:transparent;padding:0;" colspan="4" width="152" valign="top">
<p class="MsoNormal" style="margin:0;">
</td>
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<p class="MsoNormal" style="margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">Cash</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">5</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">5</span></p>
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<td style="background-color:transparent;border:#e0dfe3;padding:0;" valign="top">
<p class="MsoNormal" style="text-align:right;margin:0;" align="right"><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';">10</span></p>
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<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Rebalance when your portfolio exceeds the upper or lower limits. </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Evaluation Benchmarks: </span><em><span style="font-size:9pt;font-family:Verdana;">For evaluation, Sneha will co</span></em><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">mpare the total return of each security to its category and expect it to be in the top 33% of its category over three and five years. She&#8217;ll also ask whether</span></em><span style="font-size:9pt;font-family:Verdana;"> <em><span style="background:white;">she is able to reach her goals.</span></em><span style="background:white;"> </span></span> <span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Even if your investments fall short of your benchmarks, you may not want to sell them if they&#8217;re still getting you to your goals. For example, take a look at Franklin India Blue Chip. In 2005, the fund returned 53% but ranked in the category&#8217;s lower end. If that performance is enough to get you to your goal, you may not want to sell, even if most of the category is outperforming your fund or stock. It&#8217;s really a matter of judgment. Also remember you are answerable only to yourself. Do not invest to impress somebody. Invest to create wealth.</span></p>
<p><strong><span style="font-size:10pt;font-family:'Trebuchet MS';">Objectives</span></strong><strong><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';"> </span></strong><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">After you&#8217;ve created an executive summary for your IPS; it&#8217;s time to state your goals. What are you trying to accomplish, and in what time frame? Seeing your objectives in writing makes a lasting impact, and it comes in handy when it&#8217;s time to rebalance. If you have multiple goals, here&#8217;s the place to prioritize those objectives. See other articles on goal setting.</span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Here are Sneha&#8217;s objectives. </span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><span>1.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="font-size:9pt;font-family:Verdana;">To retire in 16 years. </span></em></p>
<p><em></em><span style="font-size:9pt;font-family:Verdana;"> </span> <span style="font-size:9pt;font-family:Verdana;"><span>2.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="font-size:9pt;font-family:Verdana;">To be able to spend Rs.300, 000 per year, post-tax, during retirement. </span></em></p>
<p><em></em><span style="font-size:9pt;font-family:Verdana;"> </span> <span style="font-size:9pt;font-family:Verdana;"><span>3.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="font-size:9pt;font-family:Verdana;">To make her assets last the rest of her lifetime. </span></em></p>
<p><em></em> <strong><span style="font-size:10pt;font-family:'Trebuchet MS';">Investment Philosophy</span></strong><strong><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';"> </span></strong><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Note down the basic investment theories that you believe in and plan to follow. Consider your ability to tolerate risk, your plan to balance risk and return, and any other principles you consider important to your long-term strategy. </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Here is Sneha&#8217;s approach to investing. </span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><span>1.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Sneha will balance taking on as much risk as she possibly can to achieve a higher long-term rate of return with her ability to tolerate that risk and not panic in a downturn, selling at the wrong time.</span></em><span style="font-size:9pt;font-family:Verdana;"> </span> <span style="font-size:9pt;font-family:Verdana;"></span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><span>2.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Recognizing that she will never know which asset class will outperform each year; Sneha will diversify across a wide range of investment opportunities. Then she can participate in the upside of most asset-class performance without over concentrating in one area and risking a loss that she can&#8217;t tolerate.</span></em><span style="font-size:9pt;font-family:Verdana;"> </span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><span>3.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Sneha will control costs by limiting expense ratios, fees, loads, brokerage costs, and advisor&#8217;s fees. </span></em></p>
<p><em></em> <span style="font-size:9pt;font-family:Verdana;"><span>4.<span style="font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span></span><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">At her age of 70, she hopes she will be able to shift all her money to a non fluctuating investment like RBI Bonds so that she can sleep peacefully. However, this amount will have to take care of inflation, and last till her age of 81.</span></em></p>
<p><strong><span style="font-size:10pt;font-family:'Trebuchet MS';">Preferences and Constraints</span></strong><strong><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';"> </span></strong><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Every investor has unique circumstances that influence his or her investment decisions. Write down any that apply to you.</span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Sneha&#8217;s preferences and constraints: </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Time Horizon:<em> Sneha has a long time horizon&#8211;more than 10 years. She can afford to tolerate short-term market fluctuations.</em> </span></p>
<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Asset-Class Preference:<em> Sneha believes in the concept of allocating her assets over a variety of sub-asset allocation categories. For example, within her stock allocation she&#8217;ll hold large-cap value stocks, large-cap growth stocks, mid/small-cap stocks, and perhaps international stocks. She chooses not to use sector funds because she thinks their risks are more than she can tolerate.</em> </span></p>
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<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">I have tried talking her out of international funds because of MY INABILITY TO PICK THOSE FUNDS. Also I have given her the logic that if Tata Motors, Bharat Forge, Carborundum Universal, M&amp;M, Ranbaxy, TCS, Iflex are in her portfolio she is participating in the international market in a big way. Of course some portfolio puritans can argue about how she is not participating in the p/e of the foreign markets. </span></p>
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<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">However the Financial Advisor&#8217;s limitation should be known before hand. For e.g. I have no ability to time the market, to trade in commodities, or time entry and exit in gold. In case you need expertise beyond what is available with your planner, you need to know how to seek it &#8211; and your planner should help.</span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Performance Expectations:<em> Sneha&#8217;s goal is to beat inflation by 4% annually on an overall basis.</em> </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Tax Issues:<strong> </strong><em>Sneha has significant capital gains in her equity portfolio. She will keep partially liquidating her portfolio regularly. This emanates from the fact that one can expect the capital gains tax, estate duty, dividend tax to be applicable in India over a 30 year period for sure. </em></span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"><em></em></span> <span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Risk Tolerance: <em>Given that Sneha has a long time horizon, she is willing to tolerate short-term market fluctuations of up to a 15% loss in any one year. She wouldn&#8217;t want to lose more than 3% over any five-year period, though. </em></span></p>
<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">As mentioned in the executive summary, if her portfolio fell by more than 15% in one year or 3% in five years, she&#8217;d have to re-examine her securities to see how she could cut back on the riskier holdings. </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Asset-Allocation Limits: </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"><em>Sneha plans to always have at least 5% in cash, but never more than 10%. She would never want to have more than 25% of her assets in mid/small-cap stocks. Further, she&#8217;d never want to have less than 40% of her assets in large-cap stocks. She would never want the combination of cash and bonds to be more than 30% of her portfolio. The international flavor is to be met by investing in mutual funds with an international exposure or Indian companies with tons of exposure to foreign markets; however Indian portfolio will be through a combination of unit linked plans, mutual funds and direct equity.</em></span></p>
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<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">These limits represent how much risk Sneha is willing to take with her overall portfolio. Every asset class has an associated level of risk and expected return. The amount of assets you put in each category depends on how much volatility you can tolerate. </span></p>
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<p><strong><span style="font-size:10pt;font-family:'Trebuchet MS';">Investment Selection Criteria</span></strong><strong><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';"> </span></strong><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Everyone should consider how they pick their investments. </span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Sneha&#8217;s investments must meet the following criteria: </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">True Lo-Load Funds Only:<em> Funds with any type of front load &gt; 2% will be eliminated.</em> </span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Performance Consistency: </span><em><span style="font-size:9pt;font-family:Verdana;">All core funds must have consistently performed in the top third of their category for seven years</span></em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> (at this stage it means no Ulip), but a small portion from the monies marked for international stocks will be used here. </span></p>
<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Expenses: <em>Large-cap funds cannot have an expense ratio greater than 2.2%. Small- and mid-cap funds cannot have an expense ratio greater than 2.5%. Bond funds cannot have an expense ratio greater than 1%. </em></span></p>
<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"><em> </em></span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Sneha established these limits by finding the average expense ratio in each category and then adjusting up or down depending on the pool of available high-quality funds.</span><em><span style="font-size:9pt;font-family:Verdana;"> </span></em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> </span></p>
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<p><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Style Purity: Funds must walk the talk. A blue chip fund cannot load itself with mid cap or small cap stocks. Since rebalancing is what Sneha wants to do herself, she does not like balanced funds.<em> </em> </span></p>
<p class="MsoNormal" style="line-height:13.5pt;margin:0;"><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Qualitative Factors: Once she has scanned the investment universe down to a pool of funds and stocks that meet the above criteria, Sneha will then rank the securities from highest to lowest by seeing the risk adjusted return.  She is smart enough to realise that fund ratings are irrelevant. She also does not kid herself into believing that she and her advisor CAN beat the market or find fund managers who can consistently beat the market. She will also index about 30% of her equity portfolio. As a final selection, Sneha will look beyond the numbers to qualitative factors. She will read the Analyst Reports and visit the funds or company&#8217;s Web site to see what more she can learn. The idea is to look beyond past performance. And keep learning. She is a great client &#8211; what I keep learning from her is immensely useful when I deal with other clients.</span></p>
<p><strong><span style="font-size:10pt;font-family:'Trebuchet MS';">Need to Review! </span></strong><strong><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';"> </span></strong><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">This section is your blueprint of what to look at when you are rebalancing your portfolio. It forces you to think through your watch list and sell criteria. </span> <span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Here are Sneha&#8217;s reviewing procedures: </span></p>
<p><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Although Sneha will review her portfolio performance on a quarterly basis, she will not make sell decisions more often than annually. At that time, she will not only review the returns of each of her investments against their peer groups, but she&#8217;ll determine whether these investments are edging her toward her goals. </span></em></p>
<p><em></em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> </span> <span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Here are the questions Sneha will ask about each investment: </span> <span style="font-size:9pt;font-family:Symbol;">·</span><span style="font-size:9pt;font-family:Verdana;"> has<em><span style="background:white;"> the allocation to the investment changed by more than the upper or lower boundaries outlined above? If so, consider selling some of the gains (and perhaps netting out some losses), or rebalancing </span></em></span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><em></em> </span> <span style="font-size:9pt;font-family:Verdana;"> </span><span style="font-size:9pt;font-family:Symbol;">·</span><span style="font-size:9pt;font-family:Verdana;"> <em><span style="background:white;">did the overall portfolio beat inflation by 4%? If not, what changes are necessary to meet this criterion? Are performance expectations reasonable? </span></em></span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><em></em> </span> <span style="font-size:9pt;font-family:Symbol;">·</span><span style="font-size:9pt;font-family:Verdana;"> <em><span style="background:white;">Are there any changes to make due to a shortened time horizon? </span></em> </span></p>
<p><span style="font-size:9pt;font-family:Symbol;">·</span><span style="font-size:9pt;font-family:Verdana;"> <em><span style="background:white;">Were there losses in the portfolio? Were overall portfolio losses within the loss limits specified above? If not, which individual securities were responsible for the overall losses? Has anything fundamentally changed for these securities? Do we want to make a change? </span></em></span></p>
<p><span style="font-size:9pt;font-family:Verdana;"><em></em> </span> <span style="font-size:9pt;font-family:Symbol;">·</span><span style="font-size:9pt;font-family:Verdana;"> <em><span style="background:white;">Are the securities in the top third of their peer groups over the past three- and five-year periods? If not, they should go on a watch list. It&#8217;s not time to sell, but keep a close eye on future developments. If the security is on the watch list for more than two or three years, see if it is still meeting the long-term goals. If not, it&#8217;s time to sell. </span></em></span> <span style="font-size:9pt;font-family:Verdana;"><em></em></span><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">If she is contemplating selling a security, Sneha will ask the following questions:</span><em><span style="font-size:9pt;font-family:Verdana;"> </span></em></p>
<ul>
<li class="MsoNormal"><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Is the investment preventing me from achieving my goals? </span></em><span style="font-size:9pt;font-family:Verdana;"> </span></li>
<li class="MsoNormal"><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Do the impacts of selling outweigh the opportunities of a new investment?</span></em></li>
<li class="MsoNormal"><em><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">go to <a href="http://www.myiris.com">www.myirisplus.com </a>and keep track of your portfolio  &#8211; it will tell you where you stand on a day to day basis,  apart from helping you  file your tax returns<br />
</span></em></li>
</ul>
<p><strong><span style="font-size:10pt;font-family:'Trebuchet MS';">Take a go at it!</span></strong><strong><span style="background:white none repeat scroll 0 50%;font-size:10pt;font-family:'Trebuchet MS';"> </span></strong><span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;">Use Sneha&#8217;s guide as a guideline for your own IPS. Fill in your own expectations and criteria. Date it, sign it, and let’s come back to it in a year. It&#8217;s the framework for analyzing your portfolio&#8217;s performance&#8211;and for whether you are progressing as you should toward achieving your dreams. Remember, Sneha is a friend, client and a great soul, not necessarily in that order! She is software marketing professional, unmarried, staying with her parents who are fully provided for. The only insurance she has is a 4- year old endowment policy with critical illness. She has a house where she is living with her parents, and hopes to live in it during her retirement. If your circumstances are different, ensure your risk cover also becomes a part of your Investment Philosophy statement.</span> <span style="background:white none repeat scroll 0 50%;font-size:9pt;font-family:Verdana;"> </span><span style="font-family:Times New Roman;"> </span>
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