Many of us know that there are rules of Investing. We also know that Rules are meant to be BROKEN. However whether you want to follow them or break them, there is no escaping knowing them! Here the aim is to warn YOU that  it is a complex world, and rules are not enough…… If […]

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Our children’s attitude towards money is largely fashioned by our attitude towards money. So if you and your wife fight about money, or argue about money or hide things from each other, rest assured your prince or princess is watching you. One needs to be very clear in the communication with the kids. Keeping an […]

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  These days selling life insurance is very difficult, well that is what we are told. That is true if you explain all the features in the policy. If you were to simply do a mis-selling, then like other things in life, it is possible to come out unscathed! So the people in the industry […]

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If there are a few basic investment lessons, and you must know, these are the ones: 1. The earlier you start the better, but TODAY is surely better than Tomorrow. 2. Your total return depends on how much return you get on each portion of your portfolio. So if 10% of your money is in […]

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What is cognitive dissonance? Actually the question should be why as an investor / wealth creator should you be aware of this! Cognitive dissonance is our need to justify all our actions – even if we know that it is not worth justifying. It is easier to see examples of what is cognitive dissonance. We […]

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The most misused and least understood ratio is the Price Earning ratio or the P E Ratio….Almost everybody who ‘invests’ talks about P/E ratio. I am sure there are many people who do not understand the full form but use it nevertheless. Well when a company earns Rs. 20 as its annual earnings, and is […]

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Not sure how many people saw the news item of AIG wanting to sue the New York Fed for ‘bailing’ it out of the fiscal mess. Well it is not AIG, but its ex CEO Mr. Hank Greenberg who controls Starr International who is keen on the suit filing. If you are an American tax […]

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